Brand, Content & Marketing Manager

10 years of experience – Specialised in Luxury, Fashion and Leisure marketing.

Hello, I’m Ingrid! 🖖

A few years go, I fell in love with London..So in 2019, I packed my bags and moved to the big city!

Since then I’ve been lucky to work in a very creative environment as a Brand Marketing Manager for the Group Bumble. With extensive experience in Fashion and Cosmetic, London felt like the right place for me to develop personally and professionally!

From Youtube Webserie to Tv advertisement, I’ve worked on so many beautiful and challenging projects and deepen my expertise in content creation! 💪 Have a look at my portfolio below! ✨

Get in touch with me, I’d love to hearing from you! 👇

Portfolio
Fashion, Beauty, Lifestyle

Marketing strategy, Social media management, Photoshoots, Digital devices and technology….

BUMBLE GROUP

“Oui aux belles rencontres, oui aux vraies rencontres”

1st TV Ad
1st National OOH campaign for Badoo France 

TV directed by Hamadou Frédéric Balde

Objectives

  • Drive awareness
  • Shift perception
  • Increase app downloads for Millenial and Gen Z.

Actions

  • Commissioned the agency Grayling France to create our marketing strategy and campaign for a release in October 2020
  • Filming and Shooting photo to create the Tv, the OOH visual and  social media content
  • Worked closely with the production and creative team from abroad and then on set to provide and ensure the brand identity.

Results (to be finalised in January 2021)

  • Youtube views: 1.2M views
  • Few example of articles in the Press: Stratégies

BUMBLE GROUP

Webserie En Vrai C’etait Bien

4 episodes directed by Florent Koziel

Objectives

Showcasing dating lives in its most relatable honest form: relationships, vulnerability, sexuality, expectations…

Actions

  • Commissioned the production Ilomba images to write a 4 episodes webserie during the lockdown for a release in July 2020.
    Shooting photo and video to create a social media content
    Worked closely with the external creative team from abroad and then on set to provide and ensure the brand identity.

Results

BUMBLE GROUP

Au coeur du date virtuel

3 episodes in collaboration with the behavior expert Fabien Olicard

Objectives

Showcasing honest dating stories during the pandemic

Localise a global project and adapt it to the French market

Promote our video call feature

 

Actions

– Collaboration with a famous behaviour specialist and Youtube influencer

Sourcing and Casting of 3 daters

Promotion of the webserie to online and print press

Results

Few example of articles in the Print and online Press

BUMBLE GROUP

Badoo Talks season 2 

in collaboration with the French feminist media Fraîche

Objectives

Increase interests from our millennial and Gen Z feminine target
To build sense of community with our users

Actions

Development of a more interactive Youtube program new website design
Collaboration with Fraiches media to increase our reach
Casting and sourcing participation from our open call
Social media management content creation

Romy Paris

New visual Identity

Worked closely with a fashion photographer every month to prepare the photoshoot
Led the monthy photoshoot : design brief, directions on set, photo selection

Created brand content for website content, ad campaign, Social media content,Social ads, POS leaflet, Press Kit…

© Jean-Baptise Jaud for Romy Paris

Romy Paris

Website Makeover

in collaboration with a Design agency

Objectives

–  To harmonize and reorganize the content
– To recreate the User’s journey
– To increase sales
– To build customer loyalty

Actions

– Developement of a new website design
– Shooting photo and video to create a new brand content
– Creation of a new website arborescence (more than 20 new pages)
– Organized the social media management on-site: artist interview, backstage filming, on-site informations delivery, public contests and animation…
– Worked closely with a team of photographers to provide content live for the instagram grid

Homepage before

New homepage after – Part 1

New homepage after – Part 2

New homepage after – Part 3

Product Page before

New product page after – Part 1

New product page after – Part 2

New product page after – Part 3

Live Nation
Mainsquare Festival 2018

New social media & content strategy

– new tone of voice
– new visual guideline for each channel
– new content calendar in line with artists and event’s news

Social Media Management

– Supervised monthly the community manager before and after the event
– Organized the social media management on-site: artist interview, backstage filming, on-site informations delivery, public contests and animation…
– Worked closely with a team of photographers to provide content live for the instagram grid

Instagram account before

Instagram account after

ISABEL MARANT

Instagram Live

(Uberraum)

Storytelling for social media content

Social media management and brand audience at the time of the event

Video recording with a professional camera for the Instagram Live:
Before the fashion show: backstage, streetphotographer ambiance, guest arrival..

H&M Studio

Photobooth Model Card

(Ocyms & Uberraum)

Collect of information and attendants’ photos taken by a professionnal photographer

Data base controlled on FTP server (photos, mail and attendants’ names), integration of these elements on Photoshop in real time, throughout the event

Sending by mail the modelcards in HTML format to the attendants aux participants par mail, content shareable on social media (Facebook, Instagram, Twitter)

© SdP – Make Up For Ever

MAKE UP FOREVER

National Casting call  / HD product line promoting

(Casting.fr)

Creating, building and managing the partnership between Casting.fr and Make Up For Ever.

Event management on and offline  : 1st step casting management, PR for maximum coverage, management on-site…

UBERRAUM et OCYMS

Communication

Implementation of a marketing strategy

Photo for uberraum and OCYMS social media content : fashion show, product launch, videoshoot…

Communication & social media management for clients’ accounts

Setting and monitoring KPI, corrective actions if necessary

BELLANOPOLIS

Website

(Ocyms)

Consulting and creation of designed pages, based on ideas provided by the client.

Page creation of WordPress

Web site launch