Brand, Content & Marketing Manager

9 years of experience – Specialised in Luxury, Fashion and Leisure marketing.

With proven experience in content creation and marketing strategies, I orchestrated successful operations on and off line from Youtube Webserie to TV advertisement.

Skills

01. Foreign Languages

  • French : Native speaker
  • English : Fluent in spoken English, full professional proficiency in reading and writing
  • Spanish : Elementary proficiency.

02. Core skills

  • Creative
  • Fast-learner
  • Interpersonal skills
  • ‘Can-Do’ Attitude and problem-solver
  • Great ability to multitask and prioritize
  • Demonstrable experience growing digital communication channels
  • Proven experience managing multiple global media channels
  • Brand Experience gained in Luxury and in-house retailers
  • Computer literate: Premiere (basic knowledge ), Indesign (online training).

Software

Office (Word, Excel, Powerpoint)

100%

SMO (Houtsuite, Iconosquare, Agorapulse, SumAll)

100%

Direct Marketing (Mailchimp, Mailjet)

100%

Online reputation (Kantar, Mention)

100%

CMS (WordPress, Joomla, Magento)

80%

Photoshop

50%

G Suit

90%

Basic knowledge of SEO, SEA

30%

Experience

June 2019 – Present
Brand Marketing Manager at Badoo France

BUMBLE
World largest dating and connection app with millions of users globally.

Mission

STRATEGY
*Lead and execute a 360 marketing strategy to drive brand awareness and growth to support Badoo’s position in France. (social media, TV and OOH, events, in-app communication, Emailing…)
*Identify local marketing opportunities and brand partnerships aligned with business priorities (major events, seasonal moments, etc.) and deliver campaigns or activations against them.
*Work closely with the insight team to monitor, analyse and measure the effectiveness of brand activations to develop insights and make recommendations.
CONTENT CREATION
*Coordinated and directed the creation of on and offline content
*Manage a network of external partners to develop integrated campaigns (briefing, providing strategic feedback, creation and production).
Track record: Webserie En Vrai C’était bien (more than 4M views on Youtube)Badoo France 1st TV ad
PR & INFLUENCE
*Develop, oversee PR strategy and act as a spokesperson when required after 10 years of non-activity
*Oversee and create Influencer strategy (content creation, partnerships, events…)
BUDGET MANAGEMENT
*Manage and allocate marketing budget across brand channels (millions dollars budget per year)

Mission

MANAGEMENT
* Head the Marketing department and E-commerce department and a team of 2 people, 1 Artistic Director and 1 communication project manager
* Built analytics reports using extracted from our SMO tool and Google Analytics
* Oversee the two budgets for the Ecommerce and Marketing departments

ECOMMERCE & RETAIL
* Coordinate the new outlet launch online.
* Orchestrate and manage strategic commercial operations to drive sales online, improve conversion and visit duration.

BRAND CONTENT
Brand:  
* Developed & planned the creative copy to create the Brand imagery : seasonal social media plan, Campaign shooting for Summer 19
* Work with external production teams to manage and shoot content creation as required

Digital & Retail:
* Supervise the marketing and communication tools creation : mailing, copywriting, social media content, website and eshop content…
* Organize the creation and shipping of point-of-sale advertising and visual merchandising through our 45 shop’s network.

September 2018 – June 2019
Marketing & Digital Manager

HEYRAUD
Parisian footwear brand – Retail and Ecommerce.

December 2017 – August 2018
Marketing & Digital Manager

ROMY PARIS
New French Cosmetic brand, direct-to-consumer specialized in personalized skincare.

Mission

MANAGEMENT
* Headed the Communication department, 4 people (two of which I trained for 6 months internship) and a 400K budget. .
* Built analytics reports using extracted from our SMO tool and Google Analytics

STRATEGY & PLANNING
* Established and implemented the Marketing strategy for the products launch, the pop up store opening in 2018: brand positioning, tone of voice.
* Planned all the operational actions and budget for 2018.
* Created the brand content calendar.

BRAND CONTENT
* Supervised the new brand’s visual identity creation.
* Edited and ensured the marketing and communication tools creation, visual and editorial:
kit and press release, copywriting, social media content, website and eshop content….
* Briefed, coordinated and directed the monthly photoshoots with a photographer for social media content.
* Supervised the website makeover to match the new brand’s visual identity

DIGITAL
* Orchestrated global marketing operations across the brand’s channels: transformed the mailing design and strategy, remodeled the owned & paid social media strategy (Instagram, Facebook, Twitter, Pinterest etc) to develop the brand awareness.

ECOMMERCE
* Improved the customer experience based our users’ testing results to increase sales.  
* Charted a CRM strategy and a loyalty program.

PR, EVENT & PARTNERSHIP
* Updated the PR strategy, coordinated the agency and influencers/media partnerships. Planned brand’s events.

Skills and knowledge attained

Working for Romy was an incredible experience because I had the opportunity to rebuilt the brand’s visual and editorial identity, the brand’s tone of voice from the get go.

As a Marketing manager, I took part in every aspect of the brand’s marketing : brand strategy, digital, PR, Social media strategy, e-commerce.
Because the world of cosmetic is fast-changing market, I learned to be alert on new trends, be creative and resourceful.

Thanks to this mission, I improved my skills in managing a budget, training interns and in prioritizing tasks to meet tight deadlines.

Track records

– Increase our instagram following by 158,08%
– Reach our instagram engagement rate to 2,88%
– Increase our website click-rate by 133,2%
– More than 40 articles across the world in less than a year : Vogue, Cosmopolitan, Glamour, Stylist, Elle.fr

Mission

MARKETING
* Developed and implemented marketing strategy for our clients, online and offline.
* Built analytics reports using extracted from our SMO tool and Google Analytics

DIGITAL
* Operated social media’s agency and clients accounts according to the strategy (program, monitor, report)
* Conceptualized digital devices and technologies for events: fashion show, PR events, product launch, press trip…

Skills and knowledge attained

Within my position as a Digital consultant in Uberraum, I had the chance to fully express my creative side. Working closely with people from different background such as 3D designer, engineer, web developer, video editor, gave me the opportunity to take part in challenging but fulfilling luxury brands’ projects.

Through my time, at uberraum, I learned how to build work relationships and improve my time management. 

June 2016 – July 2017
Digital Consultant

UBERRAUM
Fashion and Luxury film production agency

2014 – Today
Marketing Strategy Consultant

OCYMS
Marketing agency specialized in Fashion, Luxury and Lifestyle

Mission

BUSINESS AND BRAND’S AWARENESS DEVELOPMENT
* Implemented the marketing and acquisition strategy.

STRATEGY
* Designed and implemented marketing strategy for our clients, online and offline.

BRAND CONTENT
* Created clients brand content: wrote kit and press release, copywriting, social media content, website and eshop content…
* Took pictures for social media content
* Curated content to prepare brief for photoshoot, digital devices…

DIGITAL
* Operated social media’s agency and clients accounts to the strategy (visual creation, program, monitor, report).

EVENT & PR
* Created PR tools.
* Researched and formed partnerships for the agency’s clients .
* Took part in events production.

Skills and knowledge attained

I started working at Ocyms at the very beginning of the company.
I had two main missions :
1. To help founders to increase the brand’s awareness, the clients portfolio.
2. Work on clients projects and being able to manage project from start to finish.

Because we were a small team, in a short amount of time I learned how to work independently. I was able to demonstrate my ability to analyse data and take l decisions to meet clients’ expectations.

Track record

Latest Mission
Live Nation – Mainsquare Festival 2018

Created the new social media strategy:
– new tone of voice
– new visual guideline for each channel
– new content calendar in line with artists and event’s news

Social Media management:
– supervised monthly the community manager before and after the event
– Organized the social media management on-site: artist interview, backstage filming, on-site informations delivery, public contests and animation…

Facebook  page:
+10% new followers
22M  page impressions
More than 480k clicks

Compte Instagram
+ 27% new followers
More than 100k interactions
4% engagement

Mission

MARKETING
* Wrote and traduced content for the official website.
* Supervised the Logistic division in-house magazine, from the creation to the shipping.
* In charge of the european manager community’s in-house communication.

EVENT & PR
* Created kit and press release for the Logistic Division.
* Logistic organization upstream and onsite.

Skills and knowledge attained

After a 1 year of professional training contract part-time. I was hired for a year contract.

In two years, I reinforced my adaptation skills to a new industry which has its codes and principally communicate in B2B.

I gained new responsibilities in community management, in edition and learned a lot in Communication crisis management.

September 2012 – September 2014
Editorial & Communication Project Manager

SNCF GEODIS
France’s No 1 Freight transport and logistics operator

June 2011 – September 2012
Digital, Partnership & Brand development Coordinator

CASTING.FR
World’s No 1 Casting website and media website specialized in entertainment

Mission

BRAND CONTENT
* Operated the social media accounts
* Edited brand content for Clients and partners on our website.

DIGITAL
* Supervised the website makeover

PROMOTION & PARTNERSHIP
* Researched and built international marketing operations and promotional partnerships.

BUSINESS DEVELOPMENT & BRAND AWARENESS
* Developed and edited the clients portfolio and contracts according to the acquisition strategy.

Skills and knowledge attained

In order to obtain my License degree, I did a six month internship as a marketing assistant than I was hired for a 9 months-contract.

It was an enriching experience, because I would manage projects on my own from start to finish. Casting.fr was my first experience in Digital Marketing and in a international environnement.

I learned how to diversify my key messages in order to attract and increase subscriptions all over the world. I also had a first experience in Sales and worked closely with our Director to increase our turnover.

Qualification

2013 – MA in Communication Consultancy passed with Honors

Groupe Inseec, Paris – France
In apprenticeship, working part-time as a Editorial & Communication Project Manager
at SNCF Geodis for a year, within the framework of these studies.

2011 – BA in Applied Foreign Languages – English & Spanish

University Sorbonne, Paris – France
Specializing : Business and Marketing

2009 – One-year highly selective literature classe
to prepare for the competitive exam
to the “Grandes Ecoles”

Highschool La Bruyère, Versailles – France
Specializing : Geography and Spanish

2008 – A-level passed with Honors

Highschool Edouard Branly, Dreux – France
Specializing : English Literature and Drama

Portfolio
Fashion, Beauty, Lifestyle

Marketing strategy, Social media management, Photoshoots, Digital devices and technology….

Badoo France

Webserie En Vrai C’etait Bien

4 episodes directed by Florent Koziel

Objectives

Showcasing dating lives in its most relatable honest form: relationships, vulnerability, sexuality, expectations…

Actions

  • – Commissioned the production Ilomba images to write a 4 episodes webserie during the lockdown for a release in July 2020.
    – Shooting photo and video to create a social media content
    – Worked closely with the external creative team from abroad and then on set to provide and ensure the brand identity.

Romy Paris

New visual Identity

Worked closely with a fashion photographer every month to prepare the photoshoot
Led the monthy photoshoot : design brief, directions on set, photo selection

Created brand content for website content, ad campaign, Social media content,Social ads, POS leaflet, Press Kit…

© Jean-Baptise Jaud for Romy Paris

Romy Paris

Website Makeover

in collaboration with a Design agency

Objectives

–  To harmonize and reorganize the content
– To recreate the User’s journey
– To increase sales
– To build customer loyalty

Actions

– Developement of a new website design
– Shooting photo and video to create a new brand content
– Creation of a new website arborescence (more than 20 new pages)
– Organized the social media management on-site: artist interview, backstage filming, on-site informations delivery, public contests and animation…
– Worked closely with a team of photographers to provide content live for the instagram grid

Homepage before

New homepage after – Part 1

New homepage after – Part 2

New homepage after – Part 3

Product Page before

New product page after – Part 1

New product page after – Part 2

New product page after – Part 3

Live Nation
Mainsquare Festival 2018

New social media & content strategy

– new tone of voice
– new visual guideline for each channel
– new content calendar in line with artists and event’s news

Social Media Management

– Supervised monthly the community manager before and after the event
– Organized the social media management on-site: artist interview, backstage filming, on-site informations delivery, public contests and animation…
– Worked closely with a team of photographers to provide content live for the instagram grid

Instagram account before

Instagram account after

ISABEL MARANT

Instagram Live

(Uberraum)

Storytelling for social media content

Social media management and brand audience at the time of the event

Video recording with a professional camera for the Instagram Live:
Before the fashion show: backstage, streetphotographer ambiance, guest arrival..

H&M Studio

Photobooth Model Card

(Ocyms & Uberraum)

Collect of information and attendants’ photos taken by a professionnal photographer

Data base controlled on FTP server (photos, mail and attendants’ names), integration of these elements on Photoshop in real time, throughout the event

Sending by mail the modelcards in HTML format to the attendants aux participants par mail, content shareable on social media (Facebook, Instagram, Twitter)

© SdP – Make Up For Ever

MAKE UP FOREVER

National Casting call  / HD product line promoting

(Casting.fr)

Creating, building and managing the partnership between Casting.fr and Make Up For Ever.

Event management on and offline  : 1st step casting management, PR for maximum coverage, management on-site…

UBERRAUM et OCYMS

Communication

Implementation of a marketing strategy

Photo for uberraum and OCYMS social media content : fashion show, product launch, videoshoot…

Communication & social media management for clients’ accounts

Setting and monitoring KPI, corrective actions if necessary

BELLANOPOLIS

Website

(Ocyms)

Consulting and creation of designed pages, based on ideas provided by the client.

Page creation of WordPress

Web site launch

Project Management for

Contact me