Hello, I’m Ingrid! 🖖
A few years go, I fell in love with Berlin…So in 2021, I packed my bags, left London to move to the big city!
Since then I’ve been lucky to work in a very creative environment as a Sr Marketing Manager for Zalando France. With extensive experience in Fashion and Cosmetic, Berlin felt like the right place for me to develop personally and professionally!
From Youtube Webserie to Tv advertisement, I’ve worked on so many beautiful and challenging projects and deepen my expertise in content creation! 💪 Have a look at my portfolio below! ✨
Get in touch with me, I’d love to hearing from you! 👇
Portfolio
Fashion, Beauty, Lifestyle
Marketing strategy, Social media management, Photoshoots, Digital devices and technology….
BUMBLE GROUP
“Oui aux belles rencontres, oui aux vraies rencontres”
1st TV Ad
1st National OOH campaign for Badoo France
TV directed by Hamadou Frédéric Balde
Objectives
- Drive awareness
- Shift perception
- Increase app downloads for Millenial and Gen Z.
Actions
- Commissioned the agency Grayling France to create our marketing strategy and campaign for a release in October 2020
- Filming and Shooting photo to create the Tv, the OOH visual and social media content
- Worked closely with the production and creative team from abroad and then on set to provide and ensure the brand identity.
Results (to be finalised in January 2021)
- Youtube views: 1.2M views
- Few example of articles in the Press: Stratégies
Objectives
Showcasing dating lives in its most relatable honest form: relationships, vulnerability, sexuality, expectations…
Actions
- Commissioned the production Ilomba images to write a 4 episodes webserie during the lockdown for a release in July 2020.
Shooting photo and video to create a social media content
Worked closely with the external creative team from abroad and then on set to provide and ensure the brand identity.
Results
- Youtube views: over 4.8M views
- Few example of articles in the Press: CB News Buzzwebzine Stéphane Larue Allociné
BUMBLE GROUP
Au coeur du date virtuel
3 episodes in collaboration with the behavior expert Fabien Olicard
Objectives
Showcasing honest dating stories during the pandemic
Localise a global project and adapt it to the French market
Promote our video call feature
Actions
– Collaboration with a famous behaviour specialist and Youtube influencer
Sourcing and Casting of 3 daters
Promotion of the webserie to online and print press
Results
Few example of articles in the Print and online Press
BUMBLE GROUP
Badoo Talks season 2
in collaboration with the French feminist media Fraîche
Objectives
Increase interests from our millennial and Gen Z feminine target
To build sense of community with our users
Actions
Development of a more interactive Youtube program new website design
Collaboration with Fraiches media to increase our reach
Casting and sourcing participation from our open call
Social media management content creation
Romy Paris
New visual Identity
Worked closely with a fashion photographer every month to prepare the photoshoot
Led the monthy photoshoot : design brief, directions on set, photo selection
Created brand content for website content, ad campaign, Social media content,Social ads, POS leaflet, Press Kit…
© Jean-Baptise Jaud for Romy Paris
Romy Paris
Website Makeover
in collaboration with a Design agency
Objectives
– To harmonize and reorganize the content
– To recreate the User’s journey
– To increase sales
– To build customer loyalty
Actions
– Developement of a new website design
– Shooting photo and video to create a new brand content
– Creation of a new website arborescence (more than 20 new pages)
– Organized the social media management on-site: artist interview, backstage filming, on-site informations delivery, public contests and animation…
– Worked closely with a team of photographers to provide content live for the instagram grid
Homepage before
New homepage after – Part 1
New homepage after – Part 2
New homepage after – Part 3
Product Page before
New product page after – Part 1
New product page after – Part 2
New product page after – Part 3
Live Nation
Mainsquare Festival 2018
New social media & content strategy
– new tone of voice
– new visual guideline for each channel
– new content calendar in line with artists and event’s news
Social Media Management
– Supervised monthly the community manager before and after the event
– Organized the social media management on-site: artist interview, backstage filming, on-site informations delivery, public contests and animation…
– Worked closely with a team of photographers to provide content live for the instagram grid
Instagram account before
Instagram account after
ISABEL MARANT
Instagram Live
(Uberraum)
Storytelling for social media content
Social media management and brand audience at the time of the event
Video recording with a professional camera for the Instagram Live:
Before the fashion show: backstage, streetphotographer ambiance, guest arrival..
H&M Studio
Photobooth Model Card
(Ocyms & Uberraum)
Collect of information and attendants’ photos taken by a professionnal photographer
Data base controlled on FTP server (photos, mail and attendants’ names), integration of these elements on Photoshop in real time, throughout the event
Sending by mail the modelcards in HTML format to the attendants aux participants par mail, content shareable on social media (Facebook, Instagram, Twitter)
© SdP – Make Up For Ever
MAKE UP FOREVER
National Casting call / HD product line promoting
(Casting.fr)
Creating, building and managing the partnership between Casting.fr and Make Up For Ever.
Event management on and offline : 1st step casting management, PR for maximum coverage, management on-site…
UBERRAUM et OCYMS
Communication
Implementation of a marketing strategy
Photo for uberraum and OCYMS social media content : fashion show, product launch, videoshoot…
Communication & social media management for clients’ accounts
Setting and monitoring KPI, corrective actions if necessary
BELLANOPOLIS
Website
(Ocyms)
Consulting and creation of designed pages, based on ideas provided by the client.
Page creation of WordPress
Web site launch
Project Management for
